What a crazy fuckup. You have a household name almost for action cameras and you keep releasing overpriced crappy products.
And the exact same model just rebranded!
Meanwhile my old GoPro Hero 4 is somehow the most reliable action camera I own, and my newer one constantly stops recording due to something. I bought an Insta360 as an alternative a couple years ago and the batteries are all already toast, and last maybe 30 seconds of recording.
I see a lot of action cams on the used marketplace selling for cheap. What’s a good one to buy? Or are they all toast?
I still have an original GoPro HD Hero and it still works fine. Battery is like 50% capacity as expected, but yeah, otherwise still working.
Agreed. I have a Hero 10 Black and basically every time I go to use it I wind up wanting to hurl it into the sun by the time I’m done. My wife bought it for me as a birthday present a couple of years ago because I asked for one specifically (I didn’t know any better, apparently) so it would probably be rude to do so, though.
It overheats, it randomly shuts off, it routinely experiences a firmware crash that renders all of its buttons inoperable and requires pulling the battery to cure. Oh, and it also has a battery life best measured in seconds so you need to keep it plugged in to external power all the time which requires an aftermarket accessory. Brilliant.
With any luck mine will get taken out in some spectacular and marketable fashion, preferably while recording at top quality so I can post it and use the video revenue to buy an Insta Ace or something.
Cries in Hero 7.
I can’t even plug mine into my PC and use it as a 4k webcam :/
Not almost, “GoPro” is absolutely a household name, they were the only realistic choice for action cameras for an incredibly long time.
It’s also a verb, I’ve heard people talk about “GoPro-ing” something many times before.
Absolutely nuts how far they’ve fallen.
Sad, but not surprising. I like GoPro, their cameras are pretty nice. But they have not innovated well. And you look at actual users, and it’s the same complaints always- camera overheats, battery doesn’t last long enough, firmware bugs, unresponsive support.
Then look at the new darling, Insta. Their 360 camera is perfect for creators that don’t know what shot they are going to want.
It would be very sad to see GoPro bite the dust, but if they do they’ve no one to blame but themselves.
My last experience with gopro was many years ago trying to get a firmware update for one of my hero 3’s. The download links for the firmware was there, but broken. It needed the attention of someone on their web management team.
I tried to get support via email but was told I had to go to the community forums for the issue. I found a thread of dozens of other users also pinging support and complaining of a broken link.
That thread went unanswered by support for months if not a year or two. I think it eventually got fixed, but it put such a bad taste in my mouth that so many people reported that their site was broken and they just ignored it. It was probably something simple like a bad character in the page code somewhere. I decided I wasn’t going to support this sort of behavior and have not spent any additional money with the company since then.
It’s no surprise to hear they’re struggling financially. When you cater to the premium market space, you have to provide premium service.
Not surprising, honestly. DJI had been eating their lunch and GoPro never could figure out how to keep their damn cameras from overheating all the time. Everyone I know switched to DJI.
This is what seriously limited my use of the GP10. It’s a real shame as I love the camera but it just stopped me from using it due to that unreliability.
Damn, is everything cheap ewaste? Does anyone think about their global impact beyond money?
Yes but not companies like GoPro. Or really any public company.
The Securities and Exchange Commission filing comes after GoPro has already shared that it is considering a potential sale, news that followed a a $93.5 million net loss for 2025 and $432.3 million in 2024.
Psst. Your management is atrocious.
Clearance GoPros orrrr
